We grew up with the Internet and the freedom and gratuity that came with it. It offered us a cultural richness that no generation had experienced before. We have listened to more music, read more stories, saw more artworks or movies that anyone who didn’t have access to the world wide web. No doubt about it : Internet is a tremendous opportunity for culture. Nothing before had allowed so many people to access knowledge so easily. We also know that we descend from generations that fought for culture to reach everyone. The development of creation and broadcasting tools also allowed artists and creators from all horizons to create, express themselves and meet.
Nevertheless, some of these evolutions have detrimental effects on creation. By counting on gratuity (or very low cost), we let the power go to advertisers. As we speak, they are the ones financing culture. Driving forces of the creative industry are no longer creativity and quality but personal data sale for targeted advertising. Creators remuneration now depends almost entirely on ads revenue they generate.
We let it slide, too happy to enjoy creations like a regular consumer good, absorbing it without taking the time to appreciate it. It would be wrong to blame the Internet, it is just a tool. Free access to culture is also a formidable richness. We are the one who forgot that authentic creation also needs to be funded. It is our job to remedy this situation.